The times they are a-changin'

This caught my eye a few weeks ago.  Obviously, the wholesaler's concern is promoting their own brand, Best-in Essentials, at the expense of their competitor's Euroshopper range, and it is highly unlikely that the company has a eurosceptic political agenda.  However, it was only a few years ago when everybody and his dog were re-branding themselves as euro-everybody and his euro-dog.  Indeed, until very recently no marketing man or woman would have dreamed of appropriating the slogan "Ditch the Euro" to their campaign.  The times are definitely changing.